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Creating packaging design and CGI product renders for Holy Water Wines, this project draws inspiration from the ambiance and aesthetics of a traditional South African wine cellar. These cellars, characterized by their dark, cold atmospheres, are rich in historical artifacts and traditional elements.
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In the world of wine branding, traditions and histories are proudly displayed on labels as a symbol of honor. This practice, spanning centuries, aims to convey a sense of heritage to customers. In approaching this branding endeavor, I aimed to encapsulate this rich tradition in both the visual appearance and overall feel of the branding elements.
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While many contemporary wines opt for screw tops for convenience, this project emphasizes the brand's use of corks as a steadfast symbol of tradition. Corks, deeply intertwined with the wine industry, serve as a potent visual tool to reinforce the brand's commitment to tradition and authenticity.
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2023 / Cape Town
Client: Holy Water Wines
Design & Animation: Studio Forty Four