![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/550d3929-edfe-4394-b769-f75888b09f1c_rw_1920.jpg?h=fb4c8324be65a1d66c055c60683143d6)
Drunk Monkey, our novel gin brand, embraces the rich heritage of gin craftsmanship while daring to redefine tradition with its unique flair.
Viewed through a historical prism, the brand boldly challenges the status quo, inscribing new traditions in the annals of gin history.
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/48bd50e0-95f0-46a7-b200-ce707d61733f_rw_3840.png?h=8970c7791fe6ff2a26d77813d5fd7b04)
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/c237a01b-2128-4ffb-be47-d5b9afd9e2eb_rw_3840.png?h=807add573eb8b4228a3697d6f0d25921)
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/24fcca06-9555-4383-bda4-69a932d66aff_rw_3840.png?h=56c55437e5ba7fa2db0635342a2d82d4)
In my artistic approach, I aimed to showcase the bottle in authentic and historic settings. Whether through placement or a subtle glow, I made sure the bottle stood out, always appearing stronger than its surroundings. I built every composition around the bottle, rather than building a composition and placing the bottle within it.
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/6c0449eb-9028-45e8-b438-ae546447f334_rw_3840.png?h=9dd96c007f2b6804711e79826739b5d1)
Below are a couple social media concepts that could be used for instagram stories. The convey the main essence of the brand while still focusing on the main element: The bottle. The greyscale setting and text also helps to create some contrast with the blue glow of the bottle.
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/149f8b98-ca59-43b1-b8fc-01982911e9c6_rw_3840.png?h=a927f34775200a45da9c06c05625cde3)
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/2cc7ef40-f5a1-415c-8364-d175b4b56958_rw_3840.png?h=e9ed2f296c4d7b6ec1bb8efe22e10c70)
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/9ffb7c17-4f97-4adf-a03d-8417aef218fc_rw_3840.png?h=c16fb610b306003283d51f3aee4d0c82)
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/1d27ff6b-c7e8-4341-bf94-78d56034e305_rw_3840.png?h=abebab0d2f95e80e9928d029ba41eac6)
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/5d39f3f4-b8c4-48aa-9c2b-5aebf742430b_rw_3840.png?h=15cb3461964c01d882029565574c35bb)
![](https://cdn.myportfolio.com/0340250e-cb2c-4cd4-920b-42e431afeb0f/4155aa88-ba17-473f-9f59-4194c0cf0641_rw_1920.jpg?h=df51741171c56fbcde33d37e32f74a0e)
2023 / Cape Town
Client: Drunk Monkey Gin
Design & Animation: Studio Forty Four